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Tag: Branding Drive

Advocates Hope Seafood Marketing Campaign Will Net More Business for Local Fishing Industry

Fishing boat at pier

In aftermath of oil pipeline leak, Santa Barbara Chamber of Commerce plans collective branding drive for locally caught seafood. It took something terrible to turn Santa Barbara business advocates onto the idea of doing some good for the local commercial fishing industry. That awful thing — the May 2015 oil pipeline leak near Refugio State Beach — scared customers of all sorts away from seafood caught locally, crippling some fishing operations long after officials said […]